Key Message Development—Create the Image
Development of both a target product profile (TPP) and an aspirational label incorporates the desires of the marketplace, unmet needs analysis and both current and future competitive environments to guide key message development. Key messages drive clinical development plans to maximize the value of your assets.
Asset valuation provides an understanding of a product's full commercial potential. What is your asset worth? How can it create value? What factors/actions will most influence the value of your asset? What are your strengths, weakness, opportunities and threats? Information from both qualitative and quantitative analysis can help you determine the unmet needs for your product in the market place.
Our interactive forecast models allow you to then test the impact of alternative scenarios.
Competitive Intelligence Monitoring
Utilizing clinical investigator and key opinion leader input, industry information databases and congress monitroing(Congress Audit.), GastroMIND provides direction for your strategic planning efforts. We access a number of proprietary global databases that will keep you abreast of your current competition activities and potential competition in development.
It is important to align your external image through both scientific and corporate communications. GastroMIND can assist you in key message development and spokesperson training. We will help you sustain meaningful relationships with your stakeholders via traditional and digital media.
Key Message Development
Are you consistent with the messages you want to communicate about your assets to all stakeholders?
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